How to drive traffic with article marketing

The only thing a webmaster cannot live without is the traffic. It is the holy Sangraal of all internet sites, and is perpetually wanted by all website owners for Google rankings even to the smallest business online. All that is certain and we know that if you would like to earn money in internet, you need hits to your website. In that article I describe how Article Marketing would do it for you.

You can have the worthiest product on the internet, and you will possibly competent to turn 90% of all visitors to sales. But for the transformation to happen, you need traffic. After optimizing an internet site with a design for SEO, a fantastic content keywords is the primary step.

At that place are two parts of SEO – content relevancy of keyword (s) and authorization. These are “the two” great things by the strength of the backlinks, which determine your ranking against your competitors.

For the record, it’s significant to clarify one thing up – it’s the unfortunate fact that Article Marketing is frequently associated with “Bum Marketing” which is confusing, but in reality they are not the same.

Bum Marketing (which is not discussed here) is a commercializing scheme, which occasionally uses Article Marketing with the intention to bring the majority of market sales. Article marketing represents a method for bringing traffic and producing a web page authority. This article describes some of the key estimations of article marketing.

As mentioned above, what refers to Article Marketing is a method of generating traffic. This method is based on the presentation of articles on places called “Article Directories”. Such articles usually include an article text where the information is of general use, as also article resource box with links pointing back to the site of the author. This is the method, erroneously named “Bum Marketing” (so called because it could be so easy, that even a bum would do it.)

Article directories have a very good traffic and good Google PR, so if you post your information there this increases the likelihood that people will read and see what you try to say. Furthermore, article directories will allow visitors copy and publish your article, unless the article is not changed and that will remain together with the resource box.
This signifies that your article will end up with your links in several places with a lot of exposure. That on its side means a lot of backlinks and traffic for you. When you convert that traffic into sales, you can earn money. Yes, it’s that simple!

First is to get your audience, then create sound pieces of information on that behalf. In internet you can find over 300 000 e-Zines and 90 percents of them are filled with free articles. This represents a very large market of free articles.

Even so, you need an appropriate theme for those who want to be your regular readers and focus on information. Writing for an off-topic with the intention of driving visitors to your internet site is a complete waste of time for an e-journal publisher.

How to use E-zines and article directories properly with your article marketing

The reviewer will take your piece chucked up the sponge in the sludge pile, and it will be never seen by your subscribers, even if they need your piece of writing and you will not get any traffic at all.

Targeted traffic will not affect your company to build or create a long lasting online presence. To repeat myself, it is time consuming for all concerned in it.

Once you realize that you are writing good and find topics that interest you, to drive traffic, you can start creating your attractive articles.

Here are several advices to assist you write your posts:

1 Write in your personal style. This is what may be used to personate your style, and your regular readers will notice it automatically. After all, no one says “I am not an expert in my field”! Be yourself. Readers will then thank you and visit your website, means you will get more traffic with this article marketing strategy.

2. Make sure your thesis is a clear and know that the concise introduction is preferred by your readers and will draw them. This can be done easily if you simply rewrite your introduction.

3. Keep your articles in the range of 350-500 words. Nothing lower than 350 words may have enough points in your affirmations and just over 500 words may contain exaggerated info.

4. Remember that your message is online, not offline. So, make sure to keep your sentences short and leave some empty space between each paragraph, which will make the reader pause from time to time and think of what you are trying to say in your article.

This simple tip is very effective and is worthy the time to write your articles. Add a range of resources at the conclusion of your article. A good combination of resources in the resource box will have to bring the visitor to your site. To make sure the readers will take action while visiting your site, will subscribe to the newsletter, will call you or do whatever you want them to do, simply ask them.
E-Marketing ezine articles remain one of the most practiced ways to make business in internet. Article Marketing with e-zines is a free source of information for you and your visitors, and best of all it has been proven to achieve significant results.

Article Content Engine , we do all the heavy lifting for you!

Learn About the Many Benefits of Using Article-Directories!

Using Article-Directories you’re not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!

When you set up your account with an Article-Directories, you can immediately begin submitting your articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services. Here are just a few of the benefits you’ll receive by submitting articles to an Article-Directory:

Increase the incoming links pointing to your website – Search engines use links as a gauge for determining how “important” your website is. Search engines view each link pointing to your site as a “vote” and the more votes your website receives, the higher the rankings!

Boost your website traffic, sales, and newsletter options – When you submit articles to an Article-Directory, your articles can be picked up by other websites, newsletters, and ezines. This will create additional traffic and result in more exposure!

Gain “expert” status and become recognized as an authority in your field – By publishing quality information packed articles, you’ll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!

If you are a website owner or a newsletter ezine publisher, an Article-Directory provides you with a dynamic resource of relevant, on topic content that you can use free of charge. Just grab the articles you want to use, leave them in their original state complete with the resource box providing credit to the author, and use as you wish!

All Article-Directories have many different categories of content just waiting for you to uncover! Here are some ideas for using the content to benefit you:
# Use articles on your website to provide your visitors with more useful content and keep them coming back for more.
# Use articles on your blog to keep it fresh and updated daily with great information.
# Send articles out to your newsletter or ezine subscribers and provide them with fresh insights on the most popular of today’s topics.

Article Marketing Training Claim Your Spot

The benefits of article submissions are often neglected by many webmasters who would rather pay for expensive online advertising (with short to mid-term results) rather than develop a long term marketing campaign. And article submission is one of the most effective long term strategies.

* Article submission is free – this is one of the few Internet marketing strategies that can have better results than expensive pay per click campaigns or other similar forms of paid advertising. Submitting articles to directories is free, because the webmasters of the directories are always looking for fresh and original content.

As long as it meets their quality standards, reputable article directories will gladly publish your article.

* Submissions are fast – creating an account with an article directory may take around 2-3 minutes, but you only have to do it once. You should create at least 20-30 accounts with different directories to give your submitted articles more exposure.

With the account already created, it may take another 2-3 minutes to input all the required fields for the article (title, summary, keywords, body text, and resource box).

You can submit your article to at least a dozen directories an hour – and it would probably take around 3 or 4 good hours for a very effective submission campaign to a large number of directories.

* There is also the bulk submit option some directories offer – that is also an excellent way to submit your articles, but most directories will charge a small fee for it. In many cases, the fee is so small that it is really effective to submit your articles this way.

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour. To watch a video on how to accomplish this, go to:

* They promote your website – when a reader goes through your article and deems it valuable and informative, chances are he or she will want to visit your website for even more resources. They can easily access your URL from the resource box you provided.

Of course, your article has to actually impress the reader and make him want to find out more – so high quality is a necessity here.

* They have the viral power – the nice thing about article submissions is that they have a huge viral marketing effect. Webmasters and blog owners are often readers of the directories and many of them will publish your article on their own websites and blogs, keeping the credentials and resource box intact.

This means that although you may only submit your article to 50 directories, chances are that in a couple of weeks or months, hundreds of other websites and blogs will have the article published, granting you more exposure and, thus, higher traffic numbers.

* Article submissions are great for SEO (Search Engine Optimization) – since most search engines place a high value on one-way links going towards your website, submitted articles are a real “gold mine” from a SEO point of view.

Combine the power of one way links with the viral effect of high quality articles, and you will soon get the big picture on why article submissions are rated among the most effective online marketing tools.

With Article Demon it has never been easier for you to write and submit your articles !

When I learned about article writing as a way to generate web site traffic, I was intrigued. Unfortunately, it took me several hours to write that first article for my backpacking web site, and another two hours to submit it to several article directories. I still liked the idea, but it seemed like a lot of work for the results. There had to be a better way.

Today, I often write a new article in less than thirty minutes. Then I submit it to fourteen article directories in about twenty minutes. This means six times as much output in the same time, which means six times as much traffic generated, which means six times as much money made for the same effort. It seems very worthwhile now.

Article Writing Efficiency

First, I learned to write shorter articles. Attention spans online are short, and you want to keep the reader reading to the end – where the link to your site is. You also want the article to be used on other sites, and many webmasters won’t use long articles. These are two good reasons to keep it short. Of course this means less time writing too.

I soon learned to identify the essential information quickly. In fact, articles like “Free Web Site Traffic – Seven Ways,” get right to the point and are basically a list with a quick explanation of each item. They are easy to write quickly, and popular with readers.

The next important lesson I learned, was to keep a list of article directories on a file in the computer. I copy and paste an address into the browser for quick access to any of the twenty directories on my list. The addresses go straight to the submission page, or the login page. Links in your “favorites” list would work well too.

The most tedious part of the article writing process is the article submission forms. Some directories ask for descriptions, others don’t. Some allow HTML, and others don’t. To make this part go quickly, keep your articles organized in a Window’s Notepad file or something similar. Write the title, then a two or three sentence description, and then a list of three to six keywords that the article might be found by. Then write the article.

You may find it faster to have two versions prepared, one with HTML tags for things like subtitles and italicizing. Have an author’s resource box (like the one at the bottom of this page) prepared in two versions too – one with just the full URL of your web site, and the other with an active HTML link.

Now you can go quickly to the directories on your list, and copy and paste the proper elements in the proper parts of the form. If you have an auto-fill function on a Google or other toolbar, you can also enter name and e-mail address with a click.

Speed is the result, meaning more money for the time spent. To really make it efficient, you have to have a system. You can start with mine. Then look, and you’ll find even more ways to systematize your article writing.

I have been writing articles and submitting them to various article directories for around a year now. When I started I felt very fresh and had plenty to write about. After a few months however, I started to get what is known as writers block. I could not think of anything else to write about. In this article I give advice about how to react when this happens, advice which I hope will help you to continue to write quality and original articles.

My name is Steve Hill and my line of business is as a speech coach. I developed a stutter when I was four years of age and it continued to affect my life for the next eighteen years. I have managed to overcome this speech impediment and as a career I now help other people to achieve fluency. I feel I know quite a lot about the subject and found it quite easy and enjoyable to write about all aspects of stuttering.

After a while I could not think of anything new to write about stuttering, which would be of value to people and made the mistake or re-writing some of the articles using different words. I must admit I was unaware that this was against the rules but now realise that each article needs to have original content, which I accept and understand.

I then wrote about some of the experiences from my own life, like how I coped when my now ex-girlfriend left me and even stories about my dog! A number of people have read these articles and have sent me some very nice e-mails stating how much they have enjoyed them.

One morning I woke up with very good intentions, I was planning on writing three or four new articles. I turned on the computer and basically sat there. Come on write something, I tried to tell myself. The problem was that I could not think of anything to write about. I decided to go back to bed. I seem to be able to think clearer from my bed, a bit weird I know.

I decided that I was not only going to write about my own life and experiences but I would also write about my family and friends. Other areas I could write about would be:

How to promote a website

Web design

Self confidence

Travel

World affairs

Sport

Exercise

Weight loss

Stress management

Anger management

Business

These are all areas I have a great interest in and even though they are not my main line of business, the articles should be of interest to people. Most of the topics which I have listed are things which I or people I know, have had experiences with. For example a lot of people who stutter including myself in the past, have issues with their self-confidence.

Weight loss is subject which is close to my heart as I have had many problems in controlling my own weight. I also run my own business and therefore have had to learn aspects about how to do this.

I also love playing and watching sport. This was therefore something else which I then concentrated on and I have now written articles on snooker and football.

To gain inspiration and to help me to write my articles, I read a lot of books and newspapers and I also like to watch the news and current affairs programs on the television.

I hope this article has been of help to you and please feel free to read and re-print more of the articles I have written.

Want to know how to increase publicity for your website, in a sure and steady way? You may not realize it but many website operators use the same trick to generate traffic for virtually nothing.

Which is? Write content-rich and focused articles and submit to directory sites, other people’s sites and ezines. This process is called article writing and article marketing.

Now, why would an ezine publisher or website owner want to post your targeted articles on their websites or use your articles for their mailing lists? The answer is that not many can produce tons of content that is specific and focused. And tons of high quality content helps to build traffic to their sites and loyal subscribers to their mailing lists.

Here is where your article comes in. In exchange for a byline and a link to your site (called a “resource box”), you allow website owners to use your content as it is. No one is allowed to make any changes to your article without your permission.

Here are some other advantages for article writing and article marketing:

* Gain “Expert” Status when you share your knowledge and expertise. Just look at the people who write newspaper columns. You get to appear like an expert when your articles are posted in a couple of article directory websites and when you write on a variety of topics pertaining to the same niche area.

* You can do some nifty preselling. This is especially if your article appeals to a niche audience hungry for some specific information. That way, you’ve already presold yourself, when they click over to your site.

* You get more links to your site. Then, you’d be able to enhance your search engine positioning just by your “link popularity”. Once your article is posted on another person’s website or an article directory, it is likely that it will stay there for a long time.

* You are providing an excellent tool to help your affiliates. Your affiliates are likely to promote you more often and more effectively compared to those who don’t provide such help.

* It is also excellent for building an opt-in email list. Statistics show that on average, a prospect visits your website seven times before clicking a buy order. A constant stream of emails (with his/her permission) at regular intervals can help break down “defences” and build relationships. In addition, once the relationship is build, back end sales or sales of other products and services become easier.

So, do you need to have a flair for writing in order for you to write? Absolutely not. You just need to remember just two simple rules:

* Put down your thoughts naturally. Just like how you would explain to a friend about this subject over a cup of tea.

* Write simply. Bad grammer does not help. Complicated sentences and sentences that go on and on forever may not help you get your message across. So make your article an easy read.

Now, what is an easy way to get started on writing? Think of key problems that your audience is likely to have and then write an article that provides the solution. A few key examples here should help kick-start your writing:

10 ways to help you…..
5 extremely useful resource tips that you should know about….
7 time saving tips to….
1 breakthrough tip that…..

You can organize your article in this manner: an introduction (you can identify the problems that your readers are facing and your own short story or experiences), the list of points (the “solution”) and a concluding paragraph (asking your readers to take some action).

After you finished writing, get someone to vet through your article. Alternatively, you can wait some time later and take a look at your article again. Improve it and check for grammer and spelling.

Then, it’s time for article marketing. Submit your article to article announcement lists and article directories like http://www.ArticleMap.com. In your submission, make sure your articles comply with specific guidelines required by the publisher.

Article marketing can generate visitor traffic to your website as your articles get published and syndicated across the world. As you write and submit more articles, traffic to your site will definitely pick up speed!

I don’t claim to be an article marketing expert, but I do both. I run about 10 article sites and I submit articles using an auto submitter. I feel that you can make money both ways.

I submit anywhere from 5 to 25 articles per weeks using a free, online article submitter to post my articles to hundreds or thousands or sites. The articles run from 500 to 1,000 words and are related to whatever it is that I am selling.

For example, I write articles about Thailand while promoting my affiliate hotel sites geared specifically to Thailand. I also write marketing articles and point them to a variety of sites that I run.

Using the auto submitter, I can get my articles and more importantly, links to my sites, all over the Internet. The more links that point back to my sites, the better the search engines like me.

I have about 10 different article sites and a few blogs that accept articles automatically. I manually approve each and every article. I like to check to make sure that the articles are following my submission guidelines. The biggest violators put links in the text and more than 2 links in the resource box. I try to contact them to advise them of the rules and if they continue, I disable their accounts.

So, which is better? I would have to say that submitting the articles is the more beneficial as it gets my links in hundreds or even thousands of web sites. Back links are looked upon very favorably by the search engines and I love to have my links everywhere and for a long time. And, if I am lucky, some marketer or eZine will send out my article to their mail list getting me more exposure.

Running the article sites is a bit time consuming since I have to check the articles 2 or 3 times per day or I get inundated. Manual approval is a must for me since I want to check and make sure the articles are quality. And with the auto submitters, not many actual people visit the site, just the auto bots. But I still think there is value since my own articles get posted to my article sites, I can easily advertise, and they are ranked high in Google and Alexa.

So, I would try to do both but would put the emphasis on getting my articles out to the world with links back to my sites. This will get more traffic and hopefully more sales.

Several years ago I began an online business.

At the time, the field I was entering was not all that crowded, search engine algorithms were much easier to manipulate, and links from relevent sites were not too tough to come by.

In short – if you wanted traffic, and were willing to do a little footwork, you could get it.

Over the past few years, things have changed.

Almost by accident, I stumbled upon a method for increasing, quite dramatically, the number of visitors to my website.

It turns out that almost everybody can design a really cool website…but very few people can write an interesting article. Writing is not a skill which is crucial in todays world, and very few can do it well.

(I, on the other hand, have the opposite problem…it’s one of the few thing I can do well)

So, what is a webmaster to do if he wants to provide well written content to his visitors? Obviously, he needs to get somebody else to write it for him.

That leaves two options:

1. Pay cold hard cash to a professional writer.

2. Find a way to entice good writers to write good content for free.

3. Trade something of value for well written content.

My father once told me that there’s no such thing as a free lunch. I believe he was correct, so option 2 is out.

That leaves paying or trading as the only viable options.

Most webmasters have opted for trading.

But what, you may ask, do they have to trade?

The trading arrangement which has evolved is one of wriiten content in exchange for a hyperlink.

Hyperlinks are gold in today’s Internet economy. The more links a website has back to it, the higher it will rank in the search engines.

Therefore, if I, as a webmaster, can obtain several hundred relevent links to my website, my search engine rank goes way up, and I end up with a ton of visitors.

Do you see the possibilites? If you’re a decent writer, you can end up having your articles published all over the Internet, with hyperlinks galore pointing back to your website.

“But how” you ask, “do I hook up with website owners who will publish my articles?”.

Basically, there are several large article repositories online which will allow you to post your articles. Some of these are:

Go Articles
Article Beam
iSnare
Article Factory
Ezine Articles

There are actually quite a few more, if you do a search in Google.

Write a few articles, post them, and see what happens!

Article distribution is currently booming on the internet.
Authors do it for a number of reasons.

• It is a good way to be picked up by the search engines.
• The backlinks from your resource box can help your search
  engine position.

• You have the possibility of secondary traffic if your
  article is picked up by a popular website or ezine.

Various products and services have become available that
help you distribute your articles to the 100s of article
directories and mailing lists.

a) Software that speeds up maunal submission, or can in some
cases do this automatically.
b) Services that distribute articles in your name
c) Services that distribute articles on your behalf, but in
their own name.

The Double Edged Sword

Many people pay a premium rate for article distribution on
their behalf, without the worry of having to join various
article directory sites as a member, giving their own email
address, and receiving lots of emails from various Yahoo
groups.

Unfortunately what they don’t realise is that often this
devalues their work.

1) In the author section on many sites, the name of the
distribution service will be shown, not that of the original
author.
2) Author sections of many article directories are a unique
marketing venue. Many visitors will visit the author profile
before reading an article all the way to the bottom. Most
profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the
distribution service might be shown in the byline, not the
original author.
4) Many article directories allow an author to change or
modify their resource box. If an article was submitted using
an account owned by a 3rd party distribution service, that
avenue will be closed.

Complete Control

For authors who want complete control of their branding,
either submit manually, or use article submission software.
You will receive more emails, but can always have a special
email address for this purpose. Googles Gmail service I find
is an excellent choice.
Article Announcer and Article Submitter Pro are two examples
of such software.

Limited Control

Use an automated submission service that ensures you are the
author. There are services that signup for members to
directories on your behalf, using a username and password of
your choice.
One such service is Article Marketer.

The Inconvenience

You will have to confirm your membership to many
distribution points, and some will continue to send emails
containing articles from other people. Yahoo groups normally
allow you to select a digest mode, or to not receive emailed
articles at all.
Most of this is a one time effort, although you will have to
be on the lookout for important messages on the email
account you use.

The Massive Gain

They are your articles, and you should gain maximum benefit
from them.

Using article distribution is much like a varient of
Pareto’s 80/20 rule. You potentially gain 80% effective
results compared to manual distribution, for 20% of the
work.

However if your method of article distribution doesn’t give
you all the possible credit for your articles, rather than
80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools
such as Article Announcer or Article Submitter Pro gives you
complete control to achieve your 80/20 goals.
A service such as Article Marketer which gives you full
credit, and reasonable control, might be 70% effective, for
10% of the work.

Refining your processes, and only using the most effective
method where it benefits you the most, you can maximise your
return for the work invested.

I use a combination of service and software for my own
distribution.

Most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every webmaster in the world to archive good rankings in Google’s search engine result pages (SERPs).

The most efficient way to archive good ranking in search engine result pages is to collect a lot of inbound links from authority sites for a specific niche. For a lot of webmasters selling links was quite a profitable way to make some cash. The monthly price of a link is mainly based on the Page Rank of the site selling the link. The Page Rank is assigned by Google and is visible in the Google Toolbar. Recently Google penalized most link selling sites. Many of those sites lost some of their Page Rank. This is the reason why selling links is mich more difficult nowadays or you will get much less money for links.

So for Google selling links is against their guidelines – link exchanges are against their webmaster guidelines as well. Though, Google suggests to collect many quality inbound links in order to archive better rankings in the search engine result pages.

May well known web directories lost most of their Page Rank as well. A lot of directories were penalized so most of them are useless for link campaings.

One of the rare opportunities for webmaster to get good quality inbound links is an article directory. You have to write articles and submit them to a directory. It’s very important that you write unique content, because Google also reduced the Page Rank für many duplicate content pages. It’s more likely to get a good inbound link from an article directory if you submit unique content.